From Gregg Rapp: The Menu Magician:
On the basis of his own research and existing studies of how people read, Rapp says the most valuable real estate on a two-panel menu (one that opens like a magazine) is the upper-right-hand corner. That area, he says, should be reserved for more profitable dishes since it is the best place to catch—and retain—the reader’s gaze.
I’m fascinated with the differences between engineering an experience for users between mediums. Compare the mediums of restaurant menus and web pages… Things couldn’t be any more different. I’d hate to see what would happen to an E-Commerce website that tries to hide what the user is looking for amongst a pile of advertisements. You just can’t get away with it.
